Marketing Manager

Job Purpose

Support the China Sales team as well as dealers with all areas of copywriting (mainly Chinese), Branding & Product Collaterals translation to achieve the short- and long-term objectives.

Engage with regional branding to identify and select relevant content to support China Marcomm strategy.

Define & Manage Haworth Wechat strategy as well as its objectives.

Maintain and develop the account (both Wechat and Weibo) content from both layout and content perspective.

A glimpse of your daily mission

• Identify and translate brand & product content and act as the central point of contact for all communication collaterals

• Develop, update and maintain sharepoint China Marcomm folder

• Support the Shanghai CEE on major showroom events execution when there is a need

• Develop and maintain Wechat/Weibo account

• Initiate new content/articles based upon programs or activities carried out in Greater China (GC)

• Message uploading and pushing on weekly basis

• Work closely with Graphic Designer to design & layout the messages to ensure that all Haworth programmes (mainly China events), research papers, product info. etc. are promoted in a timely and accurate manner

• Identify opportunities to grow targeted followers

• Ensure consistent and successful execution of regional marketing campaigns in Greater China based on International campaign calendar

• Work closely with Sales and A&D teams to implement regional initiatives such as digital TOFU campaigns, local events, lunch and learns, sales contests and external promotions.

• Develop and execute local event calendar in line with the international marketing calendar. Define KPIs and ensure measuring and control of success of those campaigns

• Facilitate the production of merchandise and marketing collaterals within central guidelines

• Ensure that all marketing collaterals in GC are up-to-date and on-brand

• Be the guardian of the brand style guide and work with external agencies/ vendors and dealer partners to ensure that communications are consistent across all channels

• Serve as the main point of contact for all marketing-related matters in GC

• Provides local knowledge and key market insight input to the International/Regional marketing organization

• Support the organization of kick-off meetings, Board meeting and other key internal events as and when required

Your Qualifications

University degree major in Chinese literature preferably.

• Work experience in agencies is a plus

• Fair written and oral communication skills in English

• Good time-management skill and able to run multiple projects in a parallel manner

• Well organized in information, resources and time.

About us

Haworth is one of the world's largest manufacturers of office furniture, providing solutions for tomorrow's customers worldwide. At the center of our work is the human being: What does a person need to work, what pushes them, motivates them and what makes people feel comfortable at work? Only if we can answer that question, we are able to introduce designs to our customers that will make them achieve their goals. To stay one step ahead, we invest in our own research, have a worldwide network of interesting partners and are part of think tanks around the world who are trying to think ahead. The family-owned company, headquartered in Holland, Michigan/United States, employs more than 8.000 people and is represented in more than 150 countries in Asia, Europe and America with subsidiaries and partners.