Marketing Automation Specialist - International

Position Title: Marketing Automation Specialist – International

About us

Haworth is one of the world's largest manufacturers of office furniture, providing solutions for tomorrow's customers worldwide. At the centre of our work is the human being: What does a person need to work, what pushes them, motivates them and what makes people feel comfortable at work? Only if we can answer that question, we are able to introduce designs to our customers that will make them achieve their goals. To stay one step ahead, we invest in our own research, have a worldwide network of interesting partners and are part of think tanks around the world who are trying to think ahead. The family-owned company, headquartered in Holland, Michigan/United States, employs more than 8.000 people and is represented in more than 150 countries in Asia, Europe and America with subsidiaries and partners.

Job Purpose

We are seeking a proactive and data-driven Marketing Automation Specialist with deep expertise in HubSpot, email marketing, and marketing automation. This role is critical to driving personalized, scalable marketing efforts across global regions and aligning automation strategies with lead generation and customer retention goals.

Key Roles and Responsibilities

Email Campaigns & Workflows

• Design, build, test, and optimize automated email workflows in HubSpot.

• Create segmented email campaigns targeting multiple buyer personas and stages of the funnel.

• Monitor email performance metrics (open rates, CTR, conversions) and implement improvements.

HubSpot CRM & Automation

• Manage and optimize HubSpot CRM, marketing automation tools, and integrations with third-party platforms.

• Ensure data cleanliness, contact segmentation, and lead scoring are effectively implemented and maintained.

• Build and maintain lead nurturing workflows and customer journey automation.

Performance & Reporting

• Track and analyze campaign performance, providing actionable insights and reporting to stakeholders.

• Conduct A/B testing to improve email content, subject lines, and sending strategies.

Collaboration & Strategy

• Collaborate with content, design, and sales teams to align marketing campaigns with business goals.

• Work with international marketing teams to adapt strategies to regional needs and compliance standards (e.g., GDPR).

Business Expertise / Knowledge

• Strong understanding of how digital content, e-commerce, marketing, and product teams collaborate to drive commercial objectives.

• Solid grasp of industry trends, competitor offerings, and the broader digital retail landscape.

Job Requirements and Qualifications

Education & Experience

• Minimum of 3 years hands-on experience in HubSpot marketing tools.

• Demonstrated success in planning and executing high-performing email marketing and automation campaigns.

Technical Skills

• Strong understanding of CRM and email marketing best practices.

• Proficient in segmentation, personalization, and lead nurturing tactics.

Communication & Teamwork

• Fluent in English, both written and spoken, with the ability to collaborate effectively across international teams.

• Strong project management and organizational skills with attention to detail.