Job Purpose


Sales Enablement is a critical department whose key goal is to set up a sustainable process to provide internal and external sales and support teams with the training they need to improve their overall effectiveness. This role will act as a central point between Sales and Marketing. The role is responsible for the deployment of all product training modules and for the coordination of elaborated training modules that aim to raise the knowledge level of the Sales teams. In addition, the role will support the creation of e-learning modules. 

This position reports to the Senior Manager of Sales Enablement International.


A glimpse of your daily mission


  • Qualify the training needs of the direct and indirect teams and participate in the development of the specifications in conjunction with the manager:

  • Develop and design pedagogical tools and sales playbook in order to significantly improve the performance of sales teams.

  • Lead training modules.

  • Adapt the training modules according to the pedagogical goals and the participants' profile.

  • Be in constant contact with the MD's, Team leaders, Human Resources, PLM and Marcom in order to adapt the training to the demand whenever necessary.

  • Communicate, coordinate, and deploy training led by another Haworth resource or by an external trainer.

  • Measure the relevance and performance of training.

  • Coordinate all Sales webinars in the region

  • Work with product marketing to create relevant “pitch sheets”.

  • Ensure competitive intelligence to create relevant and comparative tools 

  • Support all needed translation for LMS Platform

  • Record product presentation videos on TEAMS for the LMS platform

Job Requirements


  • Minimum 5 years of sales experience, sales techniques in the international B2B environment

  • This job requires a candidate who is able to communicate in German and English. All other languages would be a plus, particularly French.

  • Experience and pedagogical mastery in training facilitation.

  • Experience in creating and deploying effective sales support tools

  • Ability to create and track performance indicators to measure the impact of your actions.

  • Excellent public speaking skills.

  • Excellent writing and editing skills

  • Organized and able to work effectively with multiple priorities

  • Able to work independently and as part of a team in an international environment.

  • Experience in the office furniture industry or closely related area is preferred but not essential

  • This job requires a candidate who is willing to travel according to the requests on the total region.

About us


Haworth is one of the world's largest manufacturers of office furniture, providing solutions for tomorrow's customers worldwide. At the center of our work is the human being: What does a person need to work, what pushes them, motivates them and what makes people feel comfortable at work? Only if we can answer that question, we are able to introduce designs to our customers that will make them achieve their goals. To stay one step ahead, we invest in our own research, have a worldwide network of interesting partners and are part of think tanks around the world who are trying to think ahead. The family-owned company, headquartered in Holland, Michigan/United States, employs more than 8.000 people and is represented in more than 150 countries in Asia, Europe and America with subsidiaries and partners.

Apply for position now

What is your proficiency in German Language?
Are you willing to travel as part of your work scope?