Head of Product Line Manager APAC

Job Purpose

The Head of Product Line Management leads product portfolio strategy, ensuring alignment with market demands, technology trends, and competition. Oversees product development, launches, and partner additions to drive growth.

Responsible for achieving multi-year targets, driving transformation across Haworth Commercial Interiors International, and ensuring a competitive regional portfolio for sustained sales, profit, and market growth.

A glimpse of your daily mission

• Define and execute PLM strategy, aligning with global stakeholders and business goals.

• Ensure a competitive product portfolio through market research, competitor analysis, and validation.

• Lead NPI execution and drive successful product launches with cross-functional teams.

• Develop marketing materials, pricing strategies, and product training programs.

• Analyze cost, pricing, and competitor data to optimize portfolio performance.

• Guide the team in delivering client-focused product solutions aligned with Haworth’s value proposition.

• Own the regional product roadmap and communicate key updates to leadership.

• Build and lead a high-performing team, fostering innovation and excellence.

  
  

Job Requirements

• Bachelor’s degree in business, marketing, or engineering.

• 12+ years in product management/marketing (B2B preferred).

• 5+ years leading teams, ideally across countries.

• 3+ years of international experience (global firms preferred).

• Fluent in English; Mandarin is a plus.

• Experience in product localization and fast turnarounds.

• Strong business acumen and project management skills.

• Experience working with sales and dealer networks.
  

Travel Requirements

Successful candidate has ability to travel across Asia Pacific. International travel may be required.

About Us

Haworth is one of the world's largest manufacturers of office furniture, providing solutions for tomorrow's customers worldwide. At the center of our work is the human being: What does a person need to work, what pushes them, motivate them and what makes people feel comfortable at work? Only if we can answer that question, we are able to introduce designs to our customers that will make them achieve their goals. To stay one step ahead, we invest in our own research, have a worldwide network of interesting partners and are part of think tanks around the world who are trying to think ahead. The family-owned company, headquartered in Holland, Michigan/United States, employs more than 8.000 people and is represented in more than 150 countries in Asia, Europe and America with subsidiaries and partners.